In the “Potentials of Green Coding” publication, the German Informatics Society and consortium investigate the adoption of eco-friendly software development in the tech industry and the challenges and success factors involved. A survey with 90 software firms reveals that roughly 75 percent recognise untapped potential for increased sustainability in software development. About half view Green Coding as a strategic goal, but a mere 18 percent actively measure their software’s environmental impact. “To combat greenwashing in the software development process, where resource and energy efficiency are used as selling points without significant environmental benefits, we need to widely disseminate methods and tools for measuring the environmental impacts of software products and introduce standardised measurement units,” noted Carolin Henze (GI). Further insights can be found here.