Why digital transformations fail

70% of all digital transformations fail. This is the conclusion based on a book by former P&G executive Tony Saldanha entitled ‘Why Digital Transformations Fail’. The author notes that this is due to a lack of discipline in defining and executing the right steps for digital transformations to take off and stay ahead in companies. His book introduces the ‘Five-Stage Digital Transformation Model’, which is a step-by-step roadmap to help guide companies through their transformation. This includes automating relevant internal processes as well as staying updated on most recent technological developments.

Read the full blog about the book by Irving Wladawsky-Berger, a Research Affiliate at MIT’s Sloan School of Management.


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