The Association of the Internet Industry “eco” has released a white paper entitled ‘Girls in Tech: A Call to Action’. The paper examines the status quo of women in the Internet industry and analyses the causes of the gender gap in the IT sector. The white paper argues that actions to increase the number of women in tech professions must start from an early age. Fewer girls than boys show interest in tech. However, that is due to socialisation issues and lack of role models rather than any inherent causes. The paper offers recommendations to companies, policymakers and educators on how to increase girls’ interest in tech, as well as how to attract and retain women in tech careers.